EXPERIENCE & WORK HISTORY

VISUAL STORYTELLING MEETS STRATEGY

I love guiding clients through the process of establishing their brands and creating relevant visuals. I enjoy helping well-established brands to evolve and flourish. I believe cultivating thoughtful content is the first step in creating a successful piece of visual media. Across any platform, a clear, concise message leads my graphic choices. My passion is to bring campaigns to fruition, to see them generate measurable success and to leave their message resonating long after project goals are met.

WORK HISTORY

The Scripps Research Institute | 05/2017 – Present
GRAPHIC COMMUNICATIONS & BRAND MANAGEMENT STRATEGIST

Provide creative direction and visual brand management for graphic communications in support of philanthropic initiatives for biomedical research advancement.

  • Managed an average of 10 projects at any given time, including large initiatives containing sub-projects with different deadlines; contributed to philanthropic pitch materials and supported new organizational roll-outs.
  • Maintained close relationships with key stakeholders to ensure creative design deliverables followed project specifications; used project management software to keep stakeholders connected and aware of project deadlines.
California State University San Marcos (CSUSM) | 11/2010 – 05/2017
BRANDING & NEW MEDIA DIRECTOR | 06/2014 – 05/17

Promoted to Director to manage university branding initiatives and on-staff communications leads in various campus departments including athletics, fundraising, public relations, and student recreation. Selected vendors, managed vendor relationships and RFI/RFP approvals. Managed 15-18 projects at a time in a fast-paced environment.

  • Developed a communications internship program on photography, video production, social media and graphic design; mentored a team of 5-9 interns through program implementation.
  • Led and influenced marketing/branding strategy and promotional activities in collaboration with key stakeholders; designed print and web marketing materials to maximize the positive outcomes of campus initiatives.
  • Quadrupled the dollar amount of donations raised at the Annual Gala through creative direction and unique approach to production spanning event theme, invite/website, décor, and entertainment.
  • Trained ~300 university employees on best practices for using visual identity media including how to use brand colors, logos, and images; collaborated with the athletics department to build their brand as they transitioned into the NCAA Division II.
VISUAL COMMUNICATION SPECIALIST | 11/2010 – 06/2014

Brought in to design and revamped company websites and promotional collateral including magazines, brochures, and postcards for philanthropic and student recruitment campaigns. Collaborated with IT and web developers to create the interface graphics of the website and mobile app. Planned and implemented an average of 15-18 projects at a time.

  • Produced a web space for public service announcements for the campus community including wildfire evacuations, active shooter threats, and Title IX information.
  • Created websites which promoted on-campus events such as the Annual Gala, the 25th Anniversary, and the President’s report to the community; completed photography projects of on-campus events, captured artistic photos of the campus community as well as headshots of the faculty.
  • Designed and created a recruitment student package that resulted in a 30% increase of out-of-state freshmen applicants for the 2013-2014 academic year.
The Upper Deck Company | 06/2004 – 10/2010
E-COMMERCE PRODUCT MERCHANDISER | 01/2006 – 10/2010

Marketed products for the UpperDeckStore.com utilizing both print and web graphics. Worked closely with Product Development and the fulfillment warehouse to manage the inventory of the online store. Interfaced with online customers and vendors and handled the fulfillment of Upper Deck Rewards Auctions and Personalized Trading Cards.

  • Managed product photoshoots for the online store and product catalogs; created magazine ads, postcard mailings, and various pages in product catalogs.
  • Completed two e-commerce site transitions and full redesigns of web store graphics as well as validation of completed site content and testing code.
  • Developed user-friendly interfaces for the online store using the entire Adobe Creative Suite and e-commerce content management systems such as Microsoft Commerce Server and Warp 9 ICS.
  • Designed online banner ads, web-based press releases, and email campaigns; created graphics such as icons, logos, and photo layouts to promote sales of sports memorabilia and trading cards.
  • Coordinated the marketing calendar for the advertising and roll-out of new products or seasonal promotions such as Christmas, Super Bowl, and NBA Playoffs.
PERSONALIZED TRADING CARD PRODUCTION ARTIST | 06/2004 – 01/2006

Created original trading card designs for the Personalized Trading Card campaign. Collaborated with photographers in processing orders received online or over the phone and meeting a high volume of deadlines.

  • Tasked with organizing and cataloging thousands of photos and performing photo touch-ups and photo layout on personalized sports trading cards; designed a quarterly promotional newsletter distributed to the customer base.

ADDITIONAL EXPERIENCE

Faith Keala Design
04/2003 – Present

FREELANCE GRAPHIC DESIGNER (PART-TIME)

Provide graphic design services to corporate, small businesses and individual clients including creative designs for offset and digital printing as well as web development. Manage 2-5 projects at a time. Projects include trade show displays, branded employee uniforms, responsive websites, and promotional print materials such as postcards, flyers, brochures and magazine ads.

  • Created animated banner ads for Blizzard’s WorldofWarcraft.com.
  • Developed logos and brand identity for Surfing SD, Y Productions, The Green Goods Store, North County Jujitsu Dojo, One League for Everyone Soccer and Lanni Insurance Agency.
  • Customized fashionable postcards for clothing boutiques and developed website interfaces for sports fans.

VOLUNTEERING

The A21 Campaign, Office of Shared Services
www.a21.org
  • Donor Relations
  • Print
  • Web
  • Social Media

AWARDS

2010 Funes Digital Arts Competition, First Place in Photography

CASE District VII, 2017 Awards of Excellence for Best Use of Social Media and General Interest Magazine Design

San Diego Press Club in 2015, 2nd Place: Steps Magazine – Spring/Summer Issue 2015

San Diego Press Club in 2015, 2nd Place: Steps Magazine – Spring/Summer Issue 2015

2015 Far West District of the Council for Advancement and Support of Education, Bronze Award: Steps Magazine

2017 Far West District of the Council for Advancement and Support of Education, Bronze Award: Office of the President, New Year’s Greeting Card

EDUCATION

California State University San Marcos
BA, Visual Art & Technology
Class of 2010

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