EXPERIENCE & WORK HISTORY

PROFILE

I focus on creating relevant and beautiful visuals. I love guiding clients through the process of establishing their own brands or helping clients, with well-established brands, to build and flourish. I believe cultivating thoughtful content is the first step in creating a successful piece of visual media. Across any platform, a clear, decisive message should lead the graphic choices. My passion is to bring marketing campaigns to fruition, to see them generate measurable success and to leave a message that resonates long after the goals are met.

WORK HISTORY

CALIFORNIA STATE UNIVERSITY SAN MARCOS
BRANDING AND NEW MEDIA DIRECTOR
June 2014 – Present
  • Direct the university brand and its on-staff communication leads in various departments across-campus such as athletics, fundraising, public relations and student recreation
  • Select vendors and responsible for approval (RFI and RFP)
  • Developed an internship program (photo, video production, social media and graphic design) and manage a team of 12 interns
  • Design print and web graphics contributing to the outcome of fund raising while influencing all promotional activity and communication strategy
FAITH KEALA DESIGN
FREELANCE GRAPHIC DESIGN SERVICES
April 2003 – Present
  • Building brand strategies, logos and visual identities (corporate, small biz and individuals)
  • Ad layouts, event graphics and collateral (social promo, invites, guest rego interface, signage)
  • Website development and user training
  • Email marketing (graphic layout and recipient list management)
CALIFORNIA STATE UNIVERSITY SAN MARCOS
VISUAL COMMUNICATIONS SPECIALIST
November 2010 – June 2014
  • Designed promotional collateral (magazines, brochures, postcards) for philanthropic and recruiting campaigns
  • Created websites which promoted on-campus events (annual gala, 25th anniversary, the president’s report to the community)
  • Photography: captured campus events, artistic photos of campus, head shots of faculty
  • Designed and created a recruitment package that resulted in a 30% increase of out-of-state freshmen applicants (2013-14 academic year)
  • Quadrupled the dollar amount of donations raised at the annual gala through creative direction and approach to production (event theme, invite/website, decor, entertainment)
THE UPPER DECK COMPANY
E-COMMERCE PRODUCT MERCHANDISER
January 2006 –October 2010
  • Marketed products for the UpperDeckStore.com with user interface graphics
  • Designed online banner ads, web-based press releases and email campaigns
  • Organized and gave creative direction on product photo shoots and created magazine ads, postcard mailings, and various pages in product catalogs
VOLUNTEERING
C3 San Diego Media
www.c3sandiego.com
  • Stage Production
  • Photography
  • Event Promo Graphics
The A21 Campaign, Office of Shared Services
www.a21.org
  • Donor Relations
  • Print
  • Web
  • Social Media

AWARDS

CASE District VII, 2017 Awards of Excellence for Best Use of Social Media and General Interest Magazine Design

San Diego Press Club in 2015, 2nd Place: Steps Magazine – Spring/Summer Issue 2015

San Diego Press Club in 2015, 2nd Place: Steps Magazine – Spring/Summer Issue 2015

2015 Far West District of the Council for Advancement and Support of Education, Bronze Award: Steps Magazine

EDUCATION

California State University San Marcos
BA, Visual Art & Technology
Class of 2010

Primary focus: print and web graphics with a marketing application
Secondary focus: video production and global media

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PRINT-READY RESUME

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