Email Marketing

Donor Outreach: A21 Campaign

The emails displayed here represent three different points of contact with their donor. The first email is for those who have shown interest in the organization and have not converted to a donor yet. The next email is for those who are active monthly donors. This email provides a stewardship report informing donors where their funds have been put to work within the organization throughout the year, ensuring them that their participation has made an impact. The last email is for those who have given in the past and are being encouraged to rejoin the effort. It links the recipient to life changing testimonials of how the organization is freeing and offering vital services to survivors of human trafficking.

Ecommerce Sales: Sports Memorabilia & Trading Card Games

The emails here are sent to specific sports memorabilia segments that are most interested in their respective types of sports and collectibles. Targeting audiences segments directly like this shows a much higher return on communication efforts. Additionally, sports collectors tend to purchase collectibles during their favorite sports’ season. So highlighting a player immediately after playing well in game further inspires an email to convert to sale. Timing is everything with these points of contact! Speak directly to the customer’s passion at the time they feeling the most passionate!

Community Engagement: California State University

Emails sent from the Cal State University have a voice that is inclusive and inviting. They want to invite the surrounding community to feel proud of the positive impact being made by students and faculty through their work at the university. Points of contact on the holidays allow an opportunity to reflect on major highlights throughout the year and to consider further participation or donations to the university. Regular biweekly newsletters keep interested recipients informed on the newest stories about programs, educators and community influencers emerging from the campus. Test have shown emails that link to videos tend to have a higher click through rates and offer a more interactive user experience.

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