Community cultivation to raise brand awareness
The Front Row Lecture Series
As the creative director for the in-house team, I transformed science lectures into engaging TED Talk-style experiences. The Front Row Lecture Series elevated Scripps Research’s brand through vibrant design and strategic digital marketing, growing engaged subscribers from hundreds to thousands. This campaign turned complex research presentations into must-attend events, fostering lasting connections between scientists and curious minds globally.
Brand elevation through creative leadership
Scripps Research Centennial Celebration
I designed campaign graphics and led creative for Scripps Research’s 100th anniversary, producing a dynamic year-long campaign with engaging installations, impactful events, and strategic digital initiatives. This resulted in a 271% increase in YouTube followers, a 21% boost in email subscribers, and a 90% surge in event attendance, broadening the institute’s donor base.
Expert guidance to shape standout identities
Blackbird Laboratories
I led Blackbird Labs’ stakeholders through a collaborative creative process, transforming their vision into a distinctive brand identity. Drawing inspiration from Baltimore’s historic architecture and Raven folklore, I guided multiple rounds of concept development. Through strategic workshops and iterative feedback, I developed a custom logo mark and a comprehensive brand manual that the organization has proudly used to drive its business growth.