Virtual Event Promotion:
The Front Row Online Lecture Series
Since the inception in May 2018, the Front Row virtual lecture series has been a key source of brand engagement for Scripps Research. It is a one-hour monthly virtual lecture hosted on Zoom that showcases a scientist of the institute and the their fascinating research.
Digital Display Ad
Objectives & Results
- Gain online registrations for each event
- Broaden the brand awareness of the whole organization based on smaller areas of interest of a specific event speaker (ex: HIV vaccines, cancer therapies, neurodegeneration prevention, etc.)
- 26,000 new constituents added to the brand community, with 82% of the audience still actively engaged
- Focused paid social media ad campaigns generated over 6,000 global registrants in 2023 alone
- Recent lectures have included viewers from every continental U.S. state and multiple countries around the globe
- Over 47,000 attendees across the lecture series’ lifetime
Google Display Ads
Web banner design
Google Display Ads have a massive reach and have a high ROI when used correctly. With careful targeting, concise copy and stunning graphics you can expand the reach of your brand awareness.
Web banner design is among the most prolific forms of marketing used in today’s online world and comes in all shapes and sizes. Web banner design is all about creating the most clickable banner ads possible.
Banner ads are advertisement images embedded on web pages that showcase a product or brand and link to the advertiser’s website. Most companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness.
Facebook & Instagram
Social Media Banner Design
Facebook and Instagram are two of the most popular mobile platforms. Facebook and Instagram campaigns can help businesses meet goals and get you serious results. I can design you an impactful ad that’s both engaging and on brand.
While text should be very limited on the banner image itself, Facebook and Instagram allow for expanded ad discriptions where keyword phrasing can be shared that reaches your exact target audience. Graphics should be eye catching and prompt further discovery from the social media user.
